At Daiso Myeongdong Station, a shopping list stops being horizontal.
A sheet mask and a charging cable sit next to each other in your notes, yet one belongs on 2F and the other on 3F. Chopsticks wait on 6F. The travel bottle you forgot is five floors higher. Checkout is back at ground level, where every basket eventually lands.
In this building, your shopping list has an elevator button.
The directory below follows the floor guide photographed inside the store on July 16, 2026 and the same categories repeated in recent Korean visit reports. It differs from the original arrangement in Daiso’s 2023 reopening notice, so the current sign wins.
If your question is what to buy, how Daiso prices work, or how to check branch stock, open our broader Daiso Korea guide for tourists. This page has one narrower job: getting you to the right floor.
At a glance: all 12 floors
The building is tall rather than wide. Daiso’s official reopening notice describes roughly 500 pyeong—about 1,650 square metres—across twelve levels, while the company itself notes that each floor has a narrow footprint. The categories make the height manageable. A floor is less a department store level than one chapter of a very long shelf.
Read from 12F downward because that is how the easiest full-store route moves.
12F: Fashion and accessories
The elevator doors open onto fashion and accessories: hats, socks, hair accessories, bags and pouches, underwear, homewear, and small clothing lines. A July visit found an activewear display against the windows; a June report also recorded everyday shirts, sleepwear, eco bags, and rows of hair accessories.
Hats, socks, hair clips and ties, pouches, small bags, underwear, homewear, and clothing.
The category is broader than “accessories” makes it sound. If the trip has produced one wet shirt too many, 12F can change tonight’s outfit as well as tomorrow’s hair.
11F: Travel, tools, vehicle, sewing, and first aid
This is the trip-repair floor. The official sign groups travel, tools, vehicle goods, sewing, and household first-aid together. Recent displays included travel bottles, toiletry containers, pouches, simple luggage accessories, sewing supplies, small tools, bandages, and other first-aid basics.
Travel bottles, packing pouches, luggage straps and locks, sewing kits, craft supplies, small tools, car accessories, and bandages.
The wall of pouches can solve a leaking suitcase faster than a souvenir aisle can fill one. For a longer list of travel fixes and what each earns in your luggage, use the tourist Daiso guide.
10F: Gardening, artificial flowers, and pets
The lift signage names three worlds: gardening, artificial flowers, and pets. Seeds, soil, fertilizer, and small garden tools occupy one side of the category; artificial stems turn another aisle into permanent spring. The pet section stood out in a recent floor-by-floor report for its range of treats, toys, clothes, mats, and small accessories.
Pet toys and accessories, pet snacks, artificial flowers, seeds, soil, and compact gardening tools.
This floor makes more sense to a local household than a hotel room, until a very small dog is waiting at home for its Seoul souvenir.
9F: Camping, sports, and Japanese imports
On 9F, camping and sports share space with a Japanese imports section. Repeated finds include lightweight camping accessories, yoga and stretching gear, and small swimming, tennis, golf, and general fitness items. The import shelves observed in July held tableware and food containers as well, a useful reminder that a signed category marks a zone rather than a promise that every object will behave.
Camping accessories, yoga mats and rollers, small fitness or sports gear, swim accessories, and Japanese-imported household goods.
8F: Bath, cleaning, and laundry
8F is the practical hotel-room floor: bath, cleaning, and laundry. Shower towels, Korean exfoliating cloths, laundry nets, hangers, detergents, lint rollers, brushes, and compact cleaning supplies appear together.
Shower towels, scrub cloths, laundry nets, hangers, detergent, lint rollers, and cleaning tools.
A laundry net looks deeply unromantic on the shelf. It becomes excellent at midnight, when a washing machine has turned every sock into a missing-person case.
7F: Interior and storage
The current directory assigns 7F to interior and storage. Expect organisers, storage boxes and baskets, small frames, diffusers, decorative pieces, and home-fabric storage. This is where a hotel nightstand can acquire an organiser it never asked for.
Storage organisers, baskets and boxes, small frames, diffusers, decorative items, and fabric storage.
Traditional-design and collaboration goods sometimes appear in featured displays away from their most obvious category. A July report, for example, found traditional-design lint rollers among a broader promotion. Treat those collections as moving exhibitions: check 1F, scan the relevant category, or use Daiso’s store-stock search before assigning them a permanent address.
6F: Tableware, ceramics, and disposables
6F gathers tableware, ceramics, and disposable goods. Chopsticks, spoons, bowls, plates, cups, glasses, trays, kitchen tools, and disposable tableware make this one of the easiest floors for a practical gift—and one of the floors most likely to make you reconsider the empty space between your shoes.
Korean-style chopsticks, bowls, plates, cups, glasses, trays, kitchen tools, and disposable tableware.
Ceramics earn a quick suitcase test. Hold the bowl, imagine the wrapping around it, then decide whether it still deserves the flight.
5F: Food and health functional food
The fifth floor smells like the point at which a shopping guide becomes a snack break. Food and health functional food covers Korean snacks, instant noodles, candy, sauces, stick coffee, drip bags, wellness drinks, protein products, vitamins, and supplements. Recent July shelves included several stick-coffee brands, drip coffee, ramyeon, condiments, and lemon drinks.
Korean snacks, instant noodles, candy, stick or drip coffee, sauces, wellness drinks, vitamins, and supplements.
Stock turns quickly here. Shop by type—“a Korean snack” or “stick coffee”—unless one exact flavour is worth a separate inventory search.
4F: Character, party, and toys
4F is the loudest colour change in the building: character goods, party supplies, and toys. A June 2026 visit found Disney and Sanrio items alongside plush key rings, stickers, mugs, pouches, toys, and party decorations. Licences and designs rotate; the floor’s job stays stable even when the faces change.
Character goods, plush key rings, toys, small gifts, party decorations, and licensed Disney or Sanrio items when stocked.
This is the floor where “one small gift” develops supporting characters.
3F: Stationery, digital, and packaging
The current 3F sign adds packaging to stationery and digital. Charging cables, phone stands and cases sit near pens, notebooks, stickers, masking tape, art materials, photocard supplies, gift bags, boxes, and wrapping materials.
Charging cables, phone accessories, pens, notebooks, stickers, masking tape, photocard supplies, gift wrap, and packaging.
Hold a cable connector beside the phone before buying. The tiny shape at the end matters more than the helpful-looking picture on the package.
2F: Beauty and hygiene
2F concentrates beauty and hygiene: sheet masks, skincare, makeup, hair and beauty tools, body care, grooming, and sanitary products. It also concentrates people. In the bounded Naver Place review sample checked July 20, one recent reviewer singled out 2F as especially crowded; a June floor report called it the busiest level and noted makeup testers.
Sheet masks, skincare, makeup, beauty tools, hair accessories and tools, body care, grooming, and hygiene products.
If the aisle is too dense for careful shade or texture comparison, Olive Young solves that beauty question with a different kind of shelf. Daiso remains excellent for a known item, a small tool, or a low-cost experiment.
1F: Checkout and seasonal products
Every floor drains into 1F. Most of the space is checkout, with seasonal merchandise occupying the changing display area. Current photographs show separate floor markings for card-only self-checkout and a cashier lane accepting cash and credit cards.
Self-checkout, cashier lanes, the tax-refund kiosk, baskets, and the current seasonal or featured collection.
That display is why “Where are the souvenirs?” has no single-floor answer. The featured collection may meet you at the door today and move elsewhere next month.
Find it fast: common items by floor
| What you need | Go to | Follow this category |
|---|---|---|
| Sheet masks, makeup, beauty tools, hygiene | 2F | Beauty · hygiene |
| Charging cables, phone cases and stands | 3F | Digital |
| Stationery, stickers, gift wrap, packaging | 3F | Stationery · packaging |
| Character goods, toys, party supplies | 4F | Character · party · toys |
| Korean snacks, noodles, stick coffee, supplements | 5F | Food · health functional food |
| Chopsticks, bowls, cups, kitchen tools | 6F | Tableware · ceramics |
| Storage organisers and small interior goods | 7F | Interior · storage |
| Shower towels, laundry nets, hangers, cleaning supplies | 8F | Bath · cleaning · laundry |
| Camping and sports accessories | 9F | Camping · sports |
| Japanese-imported household items | 9F | Japanese imports |
| Pet goods, artificial flowers, gardening | 10F | Pets · artificial flowers · gardening |
| Travel bottles, pouches, luggage accessories | 11F | Travel |
| Tools, sewing supplies, bandages | 11F | Tools · sewing · household first-aid |
| Hats, socks, hair accessories, bags, homewear | 12F | Fashion · accessories |
| Seasonal, traditional-design, or collaboration goods | Check | 1F feature + stock search + likely category |
For a moving or sold-out item, use Daiso’s official 매장 재고 조회 (maejang jaego johoe, store inventory lookup). Search the Korean product name or product code, choose 명동역점, and save any shelf location that appears. A current shelf code is more useful inside this building than a screenshot of the product alone.
The best shopping route: start at your highest floor
There are two elevators: one near the entrance and another farther inside. A floor-guide photograph from July 16 shows a ten-person limit; recent public reviews describe long waits and a lift that stops repeatedly as shoppers move between levels. The elevator is the first aisle.
A cable on 3F does not need a ceremonial visit to 12F.
Shop downward by stairs until the list ends at checkout.
Descend one floor at a time and let 1F collect the basket.
The full-store route is repeated across recent Korean reports and the bounded Naver Place review sample: elevator to 12F, then stairs down. It works because purchases accumulate in the same direction as gravity. It also keeps you from calling the elevator for every floor, which is where a quick visit begins to disappear.
The floors themselves are compact, and the staircase is narrow. If your route needs the elevator throughout, keep the same floor list and give the vertical aisle more time.
Checkout, tax refund, hours, and address
Beside Myeongdong Station on Line 4, between Exits 1 and 2; Exit 1 is the closest.
Current Naver Place hours checked July 20, 2026. Holiday or temporary hours can change.
Follow the floor markings for card-only self-checkout or the cash-and-credit cashier lane.
The kiosk is by the window near the 1F entrance. Carry your passport and keep the receipt.
The tax-refund sign photographed beside the 1F elevator on July 16 states a ₩15,000 threshold and directs shoppers to a Global Tax Free kiosk by the entrance window. It lists credit card, Alipay, and WeChat as refund methods. Korea Tourism Organization’s current tax-refund guide confirms the ₩15,000 minimum and explains eligibility: qualifying non-resident visitors must take the purchased goods out of Korea within three months, and opened or used items are excluded.
At checkout, the passport becomes the last item on the list. Keep the receipt, use the kiosk before leaving, and let the season display make its final argument on the way out.
The list that entered the building was flat: socks, travel bottle, coffee, cable. Inside, it became 12F, 11F, 5F, 3F.
Then the elevator doors opened, and the list knew which way to go.
Sources checked July 20, 2026: the live public Naver Place profile and bounded latest/recommended visitor-review samples for Daiso Myeongdong Station; Naver PC and mobile integrated-search results for current floor-guide queries; recent public Naver Blog reports from June 9, June 21, and July 16; Daiso’s official 2023 reopening notice and store-stock link; and Korea Tourism Organization tax-refund guidance. The review evidence is a limited snapshot, not a census. The hero and floor directory are original Staydrop graphics based on the current category sign. The exterior image comes from Daiso’s official Press Center; the 1F summer display is a July 2026 public business image from Naver Place.
